Award winning business marketing executive combining hands-on experience with strategic planning to create persuasive, data-driven go-to-market strategies designed to build brands, generate pipeline, drive growth, and create loyalty.
Specialist in transforming marketing from cost-center to critical business growth contributor through focused segmentation, emotional brand messaging, scalable infrastructures and team motivation.
Specialties: Account-Based Marketing • ABM • Email Marketing • Market Segmentation • Direct Marketing • Online Marketing • Customer Acquisition & Retention • Revenue & Profit Growth • Market Research • Creative Services Management • Launches & Repositioning • Site Redesign Management • Viral Marketing • Social Media Marketing & Relations • Analyst Relations • Growth Marketing • Digital Marketing • Channel Optimization • Attribution • Demand Generation • B2B marketing • Digital Marketing • Event Marketing • Integrated campaigns • Content strategy and development • Website strategy and management • Revenue operations • Marketing forecasting and reporting • Marketing technology • Building and leading teams • Process improvement • Budget Management • Agency and vendor management
Personal Passions:
Surfing, live music (see 'Featured' section of profile for access to experience as bassist for multiple local groups), business marketing, digital marketing, being outdoors, food and wine, and of course all of these with my family!
